A business project submitted by students from the City University of Macau (CityU) won the national championship at the "Take Off! Accor Student Challenge 2022". The CityU team will represent the Greater China region in the final 16 for the top five worldwide.
The annual global competition was organized by AccorHotels, headquartered in Paris, France. The CityU team, led by Executive Associate Dean Li Xi of the Faculty of International Tourism and Management (FITM) and supervised by Program Coordinator Wang Xin, defeated seven groups in the two-month China regional. The team named “Miracle” consisted of FITM student Li Yanping, Ju Haotong and Sun Chao, students from the Faculty of Finance, achieved outstanding results.
This year’s edition centered around AccorHotels’s development strategies and industry trends in the hospitality sector, focusing on guest loyalty, catering and dining services, lifestyle branding and personal retention. It aimed to gather experience and stimulate the recovery of the hospitality industry. The competition allowed students to exert their innovation competency, strengthen global thinking and team spirit, and stimulate their potential.
The FITM has always encouraged students to develop creative ideas by putting knowledge into real-world practices. Through the Accor Student Challenge, students gained a deeper understanding of the theoretical knowledge learned in class and were able to improve their hands-on abilities. Meanwhile, the CityU team have fully demonstrated the University's education quality to the organizers, participating universities and trade through their outstanding performance.
Source: Faculty of International Tourism and Management
