CityU’s academic activities: Integrating thematic lectures and field trips to broaden students’ academic perspectives

Recently, the Faculty of Business (FOB), Faculty of Finance (FOF) and Faculty of Innovation and Design (FIAD) at City University of Macau (CityU) organized a series of exciting academic lectures and field trips, inviting scholars and experts with profound expertise in their fields to share cutting-edge academic ideas and research topics with the students. These events not only provide students with valuable opportunities to have in-depth exchanges with industry experts, but also create a broad learning and communication platform for students to understand the development dynamics and future trends of the industry, and comprehensively enhance their academic literacy and broaden their academic perspectives.

FOB invited Jacinta Ho, chairperson of the Macau Greater Bay Area Human Resources Association and managing director of the JC Human Resources Consulting, to share a detailed analysis of the current development, challenges, and development strategies of the local market to doctoral students in Business Administration. Jacinta Ho, a veteran in the field, delved into the changes in the gaming industry through a detailed analysis, combining her work and management experience. To prepare for the challenges ahead, she encouraged students to learn more about Macao’s “1+4” economic diversification strategy and actively participate in market studies.

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In addition, FOB invited Professor Wang Zhongming from Zhejiang University to host a lecture on “Sustainable Management Model and Green Competence Development.” Professor Wang shared his knowledge and insights on the three major trends in business education with the master’s students, focusing on the Five Forces Management Model and guiding them through the process of achieving synergy between people and the environment through ecological management, sustainable management, and resilience. Throughout the lecture, students explored ways to help businesses achieve sustained high performance through group discussions.

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FOF held the 15th seminar as part of its Finance Seminar Series, “Leadership in Green Finance and Sustainable Management,” inviting Wang Zhongming from Zhejiang University as the guest speaker to discuss cutting-edge concepts and practical experiences in the field. Professor Wang delved into how to combine the high-quality development goals with the frontier theories and methods to navigate comprehensive green transformation and full implementation of sustainable development goals. Using the sustainable management model and ecological management as a framework and incorporating the latest research findings and case studies, Professor Wang systematically elaborated three key sustainable strategies. This lecture not only provided academic guidance to faculty and students, but also brought new insights into the innovative development of the financial industry.

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FIAD invited Professor Chai Chunlei from Zhejiang University to give a fascinating lecture titled ‘Exploration and Practice of Digital Intelligent Design.” Professor Chai combined his years of experience in digital design to delve into the far-reaching impact and changes that AICG tools have on design education and the industry. Starting from the bottleneck problems in product development processes and drawing on some success cases, Professor Chai demonstrated to students and faculty on how digital technology in the new era drives design innovation and applications from a theoretical and practical perspective.

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FIAD organized a unique off-campus visit for master's students. Led by Assistant Professor Lisa Lee Meng Shun, Assistant Professor Li Kerun, and Assistant Professor An Shun, students engaged in discussion on how to revitalize villages in Macao’s Coloane. Students conducted field studies to villages such as Hac Sa Village, Ká-Hó Village, Coloane Village, and Lai Chi Vun Village, having in in-depth discussions with community leaders and local residents about the layout, development, and preservation of historical sites. This was not only an academic field trip, but also a practical way to serve the community by proposing creative and feasible suggestions to revitalize the villages.

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This series of lectures and field trips also showcased the university’s dedication to promoting the integration of academic and hands-on practices. By inviting renowned scholars to share cutting-edge knowledge and profound insights, as well as organizing students to participate in field trips, CityU not only enhances students’ comprehensive qualities and practical abilities for their future careers, but also empowers the social and economic development of Macao. This highlights the university’s role as a key hub for connecting various sectors of society, promoting collaborative innovation and development.