CityU faculty and students clinch top honors at National Collegiate Hotel Digital Marketing Competition

Two student teams from the Faculty of International Tourism and Management of the City University of Macau (CityU) made it to the finals and achieved outstanding success at the 2024 “NITH – Win Tour Cup” Third National Collegiate Hotel Digital Marketing Competition, which came to a successful conclusion. The “LLCV” team, consisting of students Li Huining, Cheng Xintong, Zhang Jinling, and Wu Xiejingyi, won the top prize under the guidance of teachers Simon Hu Xingbao and Janice Law Yin Man. The other team, the “Teletubbies”, comprising Xie Beijia, Yu Kexin, Hu Yihua, and Zhao Jiyu, secured a second prize with the guidance of teachers Janice Law and Adrienne Liu. Adding to these achievements, teachers Simon Hu and Janice Law were recognized as “outstanding mentors” at the event, while CityU received the “best organization award”.

Under the theme “Embrace the Digital Industry Transformation, Innovate for the Future and Achieve Personal Growth”, this year’s competition attracted 273 teams from 128 higher education institutions across the country, with a total of 1,427 participants. The event aimed to promote the digital transformation of the tourism sector, bridge the gap between industry and academia, provide students with a platform to showcase their creativity and practical skills, and inject new vitality into the hotel industry. The competition emphasized innovative applications and strategy development in digital marketing, with a focus on teamwork and the development of practical skills. It also challenged students to develop solutions to complex issues to enhance their adaptability and innovation skills.

During the competition, the participating faculty and students demonstrated exceptional professionalism and innovation capabilities. CityU students stood out for their combination of strong theoretical knowledge and practical application skills, highlighting the University’s achievements in cultivating application-oriented talent. This competition has brought university-enterprise cooperation and teaching practices closer together, opening up new possibilities for participating students in their future academic and career paths.

“LLCV” team

“Teletubbies” team

[foogallery id="89149"]

Source: Faculty of International Tourism and Management