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- "澳城大副校長兼繼續教育學院院長 梁文慧 教授 （右）與STR高級副總裁Steve Hood先生（左）"
Accepting the invitation from Steve Hood, the Senior Vice President of STR (Smith Travel Research, Inc.), on May 16, 2014 , Vice Rector of the CityU Macau ( Dean of SCS), Professor Aliana Leong officially signed the Data Sharing Agreement with the STR SHARE Centre (SHARE Centre - Supporting Hotel-related Academic Research and Education Centre).
STR is the leading authority on lodging industry performance trends and performance benchmarking. founded in 1985. STR tracks monthly more than 46,000 hotels with over 5.3 million rooms. In January 2011, STR together with ICHRIE (the International Council on Hotel, Restaurant & Institutional Education), announced the formation of the SHARE Centre. The mission of the centre is to provide detailed and timely data for academic research and to provide comprehensive and relevant training materials for the classroom. Steve Hood, Senior VP of research at STR and Director of SHARE Centre, said “The SHARE Centre is a maturation and formalisation of STR’s commitment to the academic community. The SHARE Centre will provide a high degree of support to all hospitality and tourism schools around the world. We are very excited to work with educators and to reach out to the next generation of leaders in the hospitality industry.” Together with the SCS CityU Macau, there are more than 300 qualified high educational institutes supported by the SHARE Centre worldwide, including: Oxford Brookes University; the University of Guelph, Canada; San Diego State University, USA; the Emirates Academy; Taylor’s University, Malaysia; and Hong Kong PolyU SHTM, etc.
Cynthia Deale, President, ICHRIE said, “Hospitality educators want students to become industry leaders who use reliable, comprehensive data to make their decisions and I can think of no better place to get that data than from STR. The new SHARE Centre offers educators valuable tools for teaching that will help develop students’ skills for their future careers.” With the support of the largest and most authoritative hotel database resources from the SHARE Centre, the SCS CityU will be able to better contribute to Macau’s tourism education and the industry by enhancing its academic research ability and improving the skills of potential future leaders in the hospitality industry.
STR SHARE Centre will also train two “CHIA” (“STAR Certification in Hotel Industry Analytics”) for the SCS CityU Macau.
