The Faculty of Innovation and Design (FIAD) of the City University of Macau recently organized faculty and students to participate in the 2023 Cross-Strait & Hong Kong-Macao Design Innovation Youth Academic Forum in Shenzhen. More than 200 representatives from over 50 universities attended the forum, where they discussed topics related to cultural heritage and design innovation in the context of artificial intelligence (AI), city image, and the cultivation of innovative design talents.
Under the guidance of the Taiwan Affairs Office of Shenzhen Municipal People's Government and hosted by the Shenzhen Technology University. It aimed to strengthen the connections and collaborations among universities and academic organizations in the cross-strait, Hong Kong, and Macao in the field of innovation design. The delegation from FIAD was led by Executive Associate Dean Wang Po Hsun, accompanied by Program Coordinator Hu Xin, Assistant Professor Li Kerun, Shi Hong Chun, and several design postgraduate students participated in the forum’s discussions.
The forum consisted of a main forum and five parallel sub-forums. The main forum centered around the theme of “Collaboration and Design Innovation,” while the sub-forums covered the following topics: Smart Design and Design Innovation, Experience and Service Design, Healthcare and Human Factors Engineering, Environmental-Friendly and Sustainable Design, and Design Education and Industrial Development.
Executive Associate Dean Wang delivered a keynote report titled “City Image Communication and World Cultural Heritage” at the main forum. Using the example of Macao’s historic city center, he shared insights from an eye-tracking experiment conducted for environmental perception analysis, which can be used to design future virtual reality experiences of cities. The presentation focused on optimizing the historical environment of Macao and overall image construction, while also promoting various FIAD programs. Additionally, postgraduate students from the CityU delivered their presentations at the respective sub-forums.
Source: Faculty of Innovation and Design
