CityU Faculty of Humanities and Social Sciences hosts activity series to celebrate 44th anniversary

To help students studying Cultural Industries Studies cultivate the academic research skills, FHSS invited Zhou Zhimin, professor and doctoral supervisor of College of Management of Shenzhen University, to deliver an online academic lecture titled “Cultural Brand Naming and the Representation of Cultural Authenticity."

Professor Zhou Zhimin shared his insights on brand naming, brand attitudes, experimental design, and cultural innovation strategies, emphasizing the effectiveness of uncommon Chinese characters in brand naming. Through experimental design and data analysis, he demonstrated that common characters could improve processing fluency and the authenticity of brand culture, thereby enhancing brand attitudes. Furthermore, he explored the application of cultural innovation strategies in brand marketing with students, highlighting the integration of cultural elements to effectively create unique brands and suggesting the creation of brand names based on product characteristics. He concluded by sharing his insights into academic research, including addressing challenges such as social phenomena.

The academic exchange session, moderated by Professor Xiao Daibo of FHSS, featured lively discussions between Professor Zhou Zhimin and the students. Engaging his expertise with multiple examples, such as the JELLYCAT and French brand studies, along with his 20-plus years of research in brand management, Professor Zhou Zhimin provided insightful responses to questions. The academic session was concluded in a lively atmosphere.

2. First FHSS Talent Show

FHSS hosted the first Talent Show, celebrating student creativity, linguistic diversity, and cultural richness. The show brought together 15 spectacular performances, featuring singing, dancing, and musical instrument performances in multiple languages, including English, French, Mandarin, and Portuguese. The vibrant event not only provided students with a platform to showcase their talents but also promoted cross-cultural communication and understanding, reflecting CityU’s international character and multicultural atmosphere.