CityU hosts China-Brazil business cooperation talk to promote cross-border collaboration practices

The Faculty of Business at City University of Macau (CityU) recently organized a thematic lecture at the Pavilion of China-Portuguese-speaking Countries Commercial and Trade Service Platform. The event invited Fernando R. Serra, professor from Universidade Nove de Julho (UNINOVE) in Brazil and visiting professor at CityU, as the keynote speaker. Under the title “Doing Business with Brazil - from China”, he explored new opportunities for China-Brazil business cooperation. Senior Manager Tang Weng Hei from the Commerce and Investment Promotion Institute (IPIM) of Macao SAR, Dean of the Faculty of Business at CityU, Prof. José C. Alves, along with faculty members, students, and industry representatives, attended the event.

The lecture focused on the opportunities and strategies for enterprises from mainland China and Macao seeking to expand into the Brazilian market. Prof. Serra highlighted that bilateral trade between China and Brazil exceeded US$181.6 billion in 2023 and noted Brazil’s strong demand in sectors such as electric vehicles, renewable energy, and digital commerce, which presents substantial opportunities for Chinese enterprises. He advised investors to take advantage of policy incentives, including tax reductions and financing support under Brazil’s “New Industry Brazil” initiative, as well as bilateral cooperation mechanisms that can accelerate market entry.

 

Prof. Serra further emphasized the importance of localized collaboration for successful market penetration in Brazil—such as forming joint ventures, understanding local communication norms, and ensuring regulatory compliance. Drawing on cases such as BYD and State Grid, he demonstrated the significance of long-term commitment and creating local value.

 Leveraging Macao’s platform advantages, the event provided a bridge between academic insight and industry practice, helping participants explore the potential of China–Brazil economic and trade cooperation. The Faculty of Business at CityU will continue to focus on international business development and introduce more signature events to support high-quality cross-border collaboration.

 

Source: The Faculty of Business