CityU partners with China Tourism Academy to promote industry-academic collaboration and integration into national cultural tourism industry
In order to promote the development of cultural and tourism disciplines, Rector Jun Liu and his team from City University of Macau (CityU) visited China Tourism Academy (Data Center of the Ministry of Cultural and Tourism) today (14th) to strengthen connections with mainland research institutions. They met with the academy’s president, Dai Bin, to discuss academic collaboration, talent exchange, and industry-academic collaboration. During the meeting, Rector Jun Liu and President Dai Bin signed a memorandum of cooperation on behalf of both parties, jointly establishing a joint research center to promote the integration of Macao’s contribution into the overall tourism industry development of the Guangdong-Hong Kong-Macao Greater Bay Area and China. Prof. Li Xi, executive associate dean of CityU’s Faculty of International Tourism and Management, also attended the discussion.
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During the meeting, Rector Jun Liu introduced CityU’s recent achievements and future development direction. He emphasized the university’s vision of becoming a metropolitan university with “Macao Characteristics, China Soul, and Global Vision,” as well as the importance of the tourism industry as one of Macao’s major economic pillars. He also highlighted the Faculty of International Tourism and Management as one of CityU’s key disciplines, with unique features and promising career prospects that have attracted a large number of students.
Rector Liu mentioned that CityU has been closely following the national and industrial demands to enhance its tourism education and discipline advancement and strengthen its industry-academic collaboration and exchanges with universities and research institutions in the Greater Bay Area, China, and overseas. Going forward, he hoped that two parties could collaborate and develop a platform for education, research, and social services that effectively serve Macao, the Greater Bay Area, and the country as a unique think tank. The partnership aims to cultivate talents, produce outstanding research results, and contribute to the development of society and industries.
President Dai Bin warmly welcomed Rector Jun Liu and his team, and congratulated CityU on its recent achievements and research excellence in the field of cultural and tourism disciplines. He emphasized that tourism is a distinctive discipline of CityU, having a significant social impact and contributing to the industry with a large number of outstanding talents and fruitful results in research. He expressed hopes for further collaboration through the establishment of a joint research center and sharing of resources, to gain diverse perspectives on tourism-related phenomena, and promote Macao’s integration into the development of the Greater Bay Area and the country in cultural tourism. Leveraging Macao’s advantages in having a pool of outstanding tourism talents, this cooperation will also maximize Macao’s industrial and intellectual resources, contributing to the development of Macao as a “world center for tourism and leisure” and the continuous growth of the national cultural tourism industry.
During the meeting, the two parties had a thorough exchange of views on future cooperation models, key areas of collaboration, as well as organizational structure and operational mechanism. They discussed potential collaboration in areas such as urban tourism development and tourism talent cultivation. With shared vision, they will build a platform for exchange and collaboration to promote joint educational and research projects, deepen academic exchanges and cooperation between Macao and mainland China, faculty exchanges, joint application for research projects, academic paper publications, international high-end academic activities, and international cultural tourism talent mobility.
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The China Tourism Academy was established in Beijing on 6 June, 2008. As a professional research institute directly under Ministry of Culture and Tourism, the China Tourism Academy (Data Center for Ministry of Culture and Tourism) aims to build itself into a “think tank of the government, brainpower of the industry, and highland of the theory” for industrial integration and international exchanges. It is responsible for research on tourism policies and theories, research on the integration and development of culture and tourism, as well as statistical and data analyses.
Other attendees at the meeting included Yang Liqiong, director of the International Exchange and Finance Department of CTA, and post-doctoral research fellow Wei Chen.
