Macau Chain Stores and Franchise Association Requested CityU to Conduct a Research on the Operation of Chain Stores and Franchise Sector in Macau 2017

The signing ceremony between the Open Institute of CityU and Macau Chain Stores and Franchise Association for the “Research on Operation of Chain Stores and Franchise Industry in Macau 2017” was held on 18 July at CityU. Under the witness of President of Science and Technology Development Fund Ma Chi Ngai, Manager of Research and Information Division at Macao Trade and Investment Promotion Institute Ian Chi Iong, President of Macau Chain Stores and Franchise Association Wong Ian Man, Pro-Rector Ip Kuai Peng, Secretary General of Council Robert Chan and Finance Director Jason Kuok, the Vice President of Macau Chain Stores and Franchise Association and Head of Survey Research Team Ng and Executive Associate Dean of Faculty of International Tourism and Management Gavin Chau signed the agreement. Other witnesses include President of Macau Chain Stores and Franchise Association and Deputy Head of Survey Research Team Sam and Assistant Xin Wang from the Faculty of International Tourism and Management.

The Macau government has been implementing a number of policies to diminish the image of Macau as a city of casino. In the Five-Year Development Plan of Macau SAR (2016-2020), it is stated that the structure of industries will be further modify in the coming 5 years. The sectors of chain store and franchise surge as it is expected that profit in non-gaming industries such as food, hotel and retail will grow. Pro-Rector Ip pointed out that the scientific research of our university is rooted in Macau with an aim to serve the society. In hope to assist the development of Macau’s small and medium enterprises and the local chain stores and franchise sector, this survey research with Macau Chain Stores and Franchise Association is highly valued.

A project initiation meeting was followed and both parties exchanged opinions and confirmed the commencement of the survey research. Its goal is to enhance the competitiveness of local small and medium enterprise, alter the single-product economy of Macau and promote the diversity of Macau’s economy.

The signing ceremony

Both parties taking part in the project kickoff meeting

Group Photo