SCS CityU and Macau FTA Jointly Hold the 2nd Macau MICE Ambassador Training Program Kick-off Ceremony
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The Kick-off Ceremony of the 2nd Macau MICE Ambassador Training Program jointly launched by SCS CityU and Macau FTA, was held on 21st October 2015. Mr. Chan Meng Kam, Chairman of City University of Macau Council, Mr. Zhang Z.R, Chairman of IPIM, Ms. Wen Y.H, Director of MGTO, Mr. Shi J.L, Member of Legislative Council, Mr. Li Hui Xia, President of Guangzhou MICE Industry Trade Association and other industrial representatives attended the ceremony. Mr. Lin X, President of Macau FTA, said that since the program launched last year, nearly 500 high school and college students have completed training and have won wide praise during their internship. The program now holds over 1000 trainees laying a solid foundation for the cultivation of local MICE professionals. Directed against increasing demand for talents The kick-off ceremony of the 2nd Macau MICE Ambassador Training Program was held at Pavilion B Convention Center of the Venetian Macau Resort Hotel. Mr. Lin Z.X., President of Macau FTA said that the lack of human resources had greatly hindered the sustainable development of local enterprises. As the MICE economy flourishes in Macau and surrounding regions, the maturing market and heating competition, increase the demand for talents in the MICE industry. Macau FTA provides relevant training programs in a joint effort with local government departments and higher education institutions and MICE organizations locally and overseas. The training programs provided by Macau FTA cover the range from booth construction techniques to CEM and EMD certification. Directed against increasing demand for talents, the Macau MICE Ambassador Training Program cultivates outstanding and professionals for Macau MICE industry through professional training and internship. Though being less developed than the German Dual System, the Macau MICE Ambassador Training Program serves to lay a solid foundation for the cultivation of local MICE professionals. Result of government, production, teaching and research integration Prof. Aliana Leong, Vice Rector of City U, shared that City University of Macau has abundant experiences in MICE professionals’ education and training. Students of SCS City U are organized to serve and support local MICE events very often. The Macau MICE Ambassador Training Program jointly launched by SCS CityU and Macau FTA encourages more youths to take part in the MICE industry and cultivate outstanding and creative professionals for Macau MICE industry. The successful launch of Macau MICE Ambassador Training Program is the result of close and productive cooperation among government, production, teaching and research sectors. As a part of the megatrend of regional cooperation, the Pearl River Delta MICE League members signed MICE Ambassador Training Programs covering each city of the league in hope of promoting MICE education and professional cultivation in Macau and surrounding regions.
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