The "Tourism Cognition Series - Tourism Cognition of Cultural Heritage Seminar" jointly organized by Macao Heritage Ambassadors Association and Macau Government Tourist Office was opened on October 12. The first scene invited the vice rector of City U and the Dean of the FITM of City U, prof. Aliana Leong as the keynote speaker. Prof. Leong gave a delivery entitled Interactive Development between Macau Cultural Heritage Tourism and Urban Development, expounding the background, characteristics and development trends of the local and abroad cultural heritage tourism and making SWOT analysis, as well as the special situation of single industrial structure. Finally, the delivery summarized the local and abroad successful modes of interactive development between cultural heritage tourism and urban development in the countries of Europe, America and Asia. Combining both of theory and practice, the delivery proposed the strategic framework building of the development of Macau cultural heritage tourism, as well as the implementation strategy of interactive development between Macau cultural heritage tourism and urban development. The delivery evoked wild enthusiasm of the listener for cultural heritage tourism, heritage protection and tourism image of Macau. The Macau Museum with nearly two hundred seats was full.
The Director of Macao Heritage Ambassadors Association, Leong X. L. stated that the delivery could deepen the Macau citizens and youths’ understanding of tourism, urban development and cultural heritage protection, as well as the interaction among them. Meanwhile, the combination with cases in other regions made it much easier understood, thereby enabling the listener to think about the development direction and countermeasures for the Macau cultural heritage and tourism in future. The later speakers are: Program Director of Architectural Protection, University of Hong Kong; Assistant Prof. of the School of Architecture, Lee H.R., etc.
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Vice Rector of City U Prof. Aliana Leong Delivered
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