FITM of City U and MAEA Hosted 4th International Conference on MICE Tourism Education and Industrial Development in the Asia-Pacific Region

The 4th International Conference on MICE Tourism Education and Industrial Development in the Asia-Pacific Region jointly organized by the Faculty of International Tourism and Management, City University of Macau and the Association for Adult Education of Macau was recently held at the Macao Science Center. The conference explores MICE tourism education and industrial interactive development.  

The Chairman of the Preparatory Committee, Prof. Aliana Leong and Mr. Joao Leao delivered welcome speeches at the opening ceremony. The Preparatory Committee gathered a group of distinguished guests that included Chief of the Liaison Office of the PRC in Macau, Ms. I Chong, Deputy Chairman of Macau Government Tourist Office, Mr. Manuel Gonçalves Pires Júnior, Chairman of Public Administration and Civil Service Bureau, Mr. Jose Chu; Acting Director of GAES, Ms. Ho,S. Y., Management Committee Member of Civic and Municipal Affairs Bureau, Ms. Isabel Celeste Jorge, and Director of Education and Youth Affairs Bureau, Ms. Leong, V. K. at the opening ceremony. The Conference also invited eminent scholar from Florida International University, President Mark B. Rosenberg, MBA Online Program Director, Glion Institute of Higher Education, Prof. Mary Farmer, Deputy Director of Tourism Management Advisory Committee of Ministry of Education of the PRC, Academy of Tourism Development Research of Hubei University, Prof. Yong Ma, and Prof. Wha U, Institute of Trade in Services Research, Ministry of Commerce of the People’s Republic of China..

This International conference brought together more than 300 attendees, including over 100 experts, scholars, and professionals in the fields of MICE tourism from the United States, Australia, Switzerland, the Netherlands, Mainland China, Taiwan, Hong Kong and Macau, as well as professors and students from the Florida International University and the FITM of City U.

The conference was jointly sponsored by the Macau Foundation, the Office of the Secretary for Social Affairs and Culture. While the support units includes Macau Education and Youth affairs Bureau, the Macau Government Tourism Office, the Public Administration and Civil Service Bureau, Macau Civil and Municipal Affair Institutes and Macau Fair & Trade Association. The participants had the most pleasant experience of Macau hospitality from different perspectives, inasmuch as the conference is considered the grand academic event of the year in the field of tourism and MICE industry.

The conference culminated at the FITM of City U on May 15 with forty academic speeches and research report delivered to an enthusiastic audience. On May 16, the guests explored the Macau World Heritage, which showcases Macau’s unique multi-cultural integration.