Face-to-Face Talk between CityU’s Teachers and Students and Macao Cultural Industries Fund (FIC) Executive Council President, Leong Heng Teng

On the afternoon of March 27, the lecture" Integration of Greater Bay Area Plan and Cultural Industry and Tourism of Macao" was delivered by Leong Heng Teng, President of Macao Cultural Industries Fund (FIC) Executive Council at Ho Yin Convention Centre. CityU was honored to invite President Leong Heng Teng to talk with CityU's teachers and students face-to-face. Vice Rector Kong Fanqing attended the lecture and delivered welcome speech, extending warm welcome to the delegation.

Vice Rector Kong Fanqing mentioned that cultural industry was one of the important industries in the 21st century, with its development keeping with the trend of the world. The integration of culture and economy development played a substantial role in upgrading comprehensive competitiveness of countries and regions. The recently issued Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area made SAR Government and industry think more about the development of Macao cultural industry and the moderate diversification of Macao's economy amid the new landscape.

President Leong elaborated on policy positioning in cultural industry, the future direction of this industry as well as the promotion and support of SAR Government to allow students understand better about the development of Macao cultural industry and the moderate diversification of Macao economy amid the new circumstances. President Leong observed that we should follow trends of market, serve cultural industry, build social consensus and strengthen brand development. Furthermore, Chu Miu Lai and Wong Keng Chao, members of the executive council, introduced the new characteristics of Macao cultural industry against the new backdrop of Greater Bay Area and encourage community to explore on the Macao old stores as to reshape cultural image.

In the Q&A session, students asked questions actively. President Leong explained how to promote cultural industry development through the local snacks, like beef, entrails and fish balls to complicated tourism products. He mentioned that Macao cultural industry should adapt to the local environment and persist in characteristic development.

After the lecture, campus reporter interviewed President Leong and he talked about the development of contemporary college students and cultural industry in Macao. President Leong encouraged students to not only focus on the accumulation of basic knowledge, but also broaden their horizons and pay attention to the current affairs and policies of the country. President Leong said that during his visit to CityU, he was impressed by many creative design elements integrated into the green campus, as well as the increasingly rich curriculum and the constantly improving comprehensive strength.