International Tourism and Management and Institute of Tourism and Gaming of City University of Macau Reported their Projects under the Invitation of Macao Government Tourist Office

Under the invitation of Macao Government Tourist Office (MGTO), the International Tourism and Management and Institute of Tourism and Gaming of City University of Macau recently reported their project of “2013 Survey of Taiwanese Tourists Visiting Macau” in the MGTO Annual Marketing Meeting to over 100 Macau representatives from around the globe.

Taiwan is the Macau’s third largest source market for visitors, meaning that it is extremely essential to explore and broaden the Taiwanese market after the completion of the three links across the Taiwan Strait. Thus, MGTO launched an open tender for the aforementioned project in March 2013. The team of the Faculty of International Tourism and Management has won the tender out of all the competitors because of their ample experience on research practice and management experience, scientific and systematic research design as well as innovative research and analytic methods.

During the report presentation, the general supervisor of the project and Vice Rector Aliana Leong presented the result and Dr Li Xi represented the team members to participate in the presentation. The methodology of the project is questionnaire and comprehensive interview in which the team has completed a survey and interviewed 1001 and 70 Taiwanese tourists visiting Macau respectively. In addition, the team has integrated innovative content analysis method, statistical analysis method and spatial behaviour analysis to showcase their decision-making, spending, spatial behaviour and characteristics before, during and after the Taiwanese tourists’ visit to Macau. They have also pointed out and examined the heated problems of Macau tourism. The marketing representatives at the presentation agreed with the timeliness, specific outcome, innovative method and ampleness of the report. On behalf of MGTO, Director of Organisational Planning and Development Department Cheng Wai Tong acknowledged the attitude of serving the society of CityU and thanked the research team for their hard work.