Interviewed by CGTN: CityU scholar discusses NG’ role in boosting cultural exchange and sports tourism in Greater Bay Area
During the 15th National Games, Esther Kou Iok Teng, associate professor at the Faculty of International Tourism and Management of City University of Macau (CityU), was invited for an exclusive interview with China Global Television Network (CGTN). In the interview, she delved into the role of the National Games in promoting cultural exchange, regional cooperation within the Guangdong-Hong Kong-Macao Greater Bay Area, and the development of sports tourism in Macao, demonstrating the academic influence of CityU in regional development and tourism management. Her insights offered forward-looking perspectives on the integration of sports and cultural tourism in the Greater Bay Area.
Regarding regional cooperation, Associate Professor Kou pointed out that through resource sharing and cultural mutual learning, the three regions have gathered replicable collaborative experiences. She suggested that future efforts should focus on expanding areas of cooperation and building sustainable development models. With the sports tourism industry in the Greater Bay Area projected to reach a scale of RMB 3.88 trillion by 2026, she proposed that Macao should actively optimize its sports infrastructure; and as a cultural crossroad between east and west, the city should collaborate with other regions to offer comprehensive tourism products. This approach, she suggested, would generate economic interests and benefit the community.
Source: Faculty of International Tourism and Management
