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The kick-off ceremony for the Macau MICE Ambassador Training Program, a program jointly launched by the SCS CityU and Macau FTA, was held at the 19th MIF of the Macau Pavilion. Government representatives from the DSDE, IPIM, MGTO, Custom, GAES, DSEJ, DSPA, and industry representatives from the MCEA, AAAM, AITM, ACM, EDUM attended the ceremony as Advisory Board members. MICE industry is an important industrial sector of the contemporary service industry. It is supported by governments around the world due to its extensive industry relevancy. MICE industry continues to be the backbone industry in the social and economic development of Macau in the process of realizing moderate economic diversification and building a world tourism and leisure center. The Macau MICE Ambassador Training Program jointly launched by the SCS CityU and Macau FTA provides MICE training opportunities for youths from local community with interest in the industry. Training programs and practices provided encourage more youths taking part in the MICE industry and cultivate outstanding and creative professionals for Macau MICE industry. Mr. Lin X, President of the Macau FTA delivered a passionate speech during the ceremony as the representative of organizers. Prof. Aliana Leong, Vice Rector of City University of Macau, welcomed the guests and thanked the Advisory Board for their support. Trainees with excellent performances who have won recognition of the industry were awarded letters of appreciation during the ceremony. In her speech, Prof. Aliana Leong also mentioned that City University of Macau, as a UNWTO TedQual certificated local university, has a long history and abundant experiences in providing MICE education and training. City U remains committed to the cultivation of MICE professionals in response to the demand of sustainable development and moderate economic diversification of Macau. The Macau MICE Ambassador Training Program also gained recognition and positive responses from the Pearl River Delta MICE League. The Pearl River Delta MICE League members signed MICE Ambassador Training Programs covering each city of the league in hope of promoting interaction and communication in MICE education and professional cultivation among Macau and the Pearl River Delta cities. |
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