Academic Faculty Sharing II: FOB’s pedagogical model enriched by industry-academia collaboration to cultivate globally minded business talents
As the oldest flagship college of City University of Macau (CityU), the Faculty of Business (FOB) is committed to cultivating versatile and high-caliber senior management and economic professionals who can thrive in the ever-changing industrial landscapes. FOB employs renowned professors from leading universities with rich experience in various industries and overseas business sectors, who bring practical industry knowledge into the classroom to enhance students’ learning experience.
- FOB Earned Gold Status awarded by the Business Graduates Association for its international education, high-quality curriculum, versatile and innovative pedagogies, experience learning, and rigorous management.
- FOB offers programs at bachelor’s degree, master’s degree, and doctoral degree in Business Administration. Through a teaching model and a diverse curriculum that emphasizes both theory and practice, FOB guides students to acquire professional knowledge and skills, aiming to meet the needs of international business elite talents.
- The academic offerings are highly recognized by The Chartered Institute of Management Accountants (CIMA) and The Institute of Certified Management Accountants (CMA Australia) for their professional setup, which enables graduates to acquire the expertise and skills necessary for successful careers in the business and financial sectors.
- FOB forms connections with leading companies and institutions in Macao and mainland China, providing students with a wide range of internship opportunities. These include Tencent Holding Ltd., Macao Startup Club, China Railway Electrification Engineering Croup Co. Ltd., China Mobile, People's Insurance Company of China, and Bank of China.
- FOB builds alumni platforms and career centers, forms close ties with alumni, invites alumni to share their successful experiences and deliver career talks, and builds alumni networks to provide students with more transparent information on job and entrepreneurship to enhance employability of prospective graduates.
- FOB carries out seminar exchange programs with leading universities: University of Grenada, Tunku Abdul Rahman University, Shenzhen University, Shanghai University, and East China Normal University
- FOB carries out summer exchange activities and courses with University of British Columbia, National University of Singapore, and University of Alberta to help students enhance their professionalism and broaden international horizon.
FOB Academic Faculty Sharing
Assistant Professor Tiffany Leung Cheng Han, Undergraduate Program Coordinator
Research Interests and Areas of Expertise: Social and Environmental Accounting, Sustainability Accounting and Accountability; Environmental, Social, Corporate Governance; Corporate; Corporate Social Responsibility and Corporate Social Irresponsibility; Creating Shared Value; Controversial Industries; Business Ethics
Assistant Professor Farzad Sabetzadeh, IBC Program Coordinator, DBA Dissertation Supervisor
Research Interests and Areas of Expertise: Knowledge Management, Innovation Management and Entrepreneurship; Emerging Technologies for Business; Big Data Analytics and Artificial Intelligence in Business Applications; E-learning, Blended Learning and Massive Open Online Course (MOOC); Gamification in Learning and Learning Analytics
The Bachelor of Business Administration program aims to cultivate practical business professionals with strong theorical foundation. This program emphasizes experiential learning with the aim to enhance students’ practical and innovative abilities through classroom activities such as group discussions, case analysis, as well as corporate visits.
This program is designed to catering to industry demands. Looking into industrial development trends and through close connections with enterprises and institutions, FOB promotes collaborative development between industry, academia, and research institutions. The course provides students with diversified opportunity to facilitate employability and further studies. After graduation, students are capable to work in industrial giants and research institutions or apply to leading universities for master's and doctoral degrees.
FOB also offers the International Business Cohort program which is an English-medium undergraduate class in Business Administration. The program carries out different forms of exchange studies to help students broaden international horizons. Its curriculum setup aims to meet the practical needs of the international business landscape and the shortage of globally minded business elites.
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Associate Professor Fong Kwong Yee, Ph.D. Supervisor and Coordinator of Master’s Degree Program
Research Interests and Areas of Expertise: Accounting History, Efficient Market Hypothesis, Accounting Standards, Accounting Information Effectiveness
The Master of Business Administration program offers four areas of specifications: Entrepreneurship and Enterprise Management, Accounting and Financial Management, Human Resources Management, and International Business Management. The program emphasizes comprehensive analytical abilities, aiming to cultivate professionals in cutting-edge financial management and practice to pave the way for social development.
FOB teams up with senior management personnel from leading banks, financial institutions, accounting, and finance industries to develop teaching methods and diverse curriculum that blends both theory and practice. After graduation, students possess qualification in working for public or private institutions and assume management or consulting positions. They can also pursue academic research and teaching positions in higher education institutions or start their own businesses.
Associate Professor Tian Yihui, Ph.D. Supervisor and Ph.D. Program Coordinator
Research Interests and Areas of Expertise: Sustainable Supply Chain Management, Corporate Social Responsibility, Regional and Industrial Carbon Emissions, Operations Management
The Doctor of Business Administration program offers management knowledge and applications in diverse cultural contexts. This program empowers students to develop strategic thinking and is committed to cultivating high-caliber business management and research talents with an international perspective and excellent leadership abilities. With the support of the industry-university-research base established in cooperation with the FOB, the program offers internships and conducts research to understand the operational mode and strategic planning of various enterprises, promoting collaboration between industry, academia, and research institutions.
In partnership with renowned universities and research institutions both domestically and internationally, FOB offers ample opportunities for Ph.D. students to participate in academic exchange activities and research projects, as well as employs experienced experts who provide meticulous academic and professional guidance to the students. After graduation, students can pursue careers in government departments or assume senior strategic management positions in enterprises. They can also pursue academic research and teaching positions in higher education institutions.
Welcome to Faculty of Business!
The Faculty of Business (FOB) values pioneering and innovative mindsets, and will continue to explore new teaching models that promote industry-academia interactions to advance the academic and research levels of both faculty and students. Located in Macao, as one of the nine cities in the Greater Bay Area, FOB is committed to developing effective management and service models for businesses and economic sectors in the region and China. Leveraging Macao’s unique advantages as a service and cultural exchange platform between China and Portuguese-speaking countries, FOB will continue to serve as a cradle for interdisciplinary professionals in the business sector.
