The winning proposal focuses on the dynamic preservation of intangible cultural heritage, breaking the limits of traditional documentation by integrating neuroscience and sensory experiences into heritage practices. Using examples like Macao’s Portuguese egg tarts, A-Ma incense production, and Cantonese opera, it emphasizes the role of participatory learning in cultural promotion and proposes an innovative approach in preserving intangible heritage by integrating neuroscience and digital humanities.
Hosted by Macau University of Science and Technology and sponsored by MGM Macau, this year’s competition themed around Macao’s “1+4” diversified industry talent development and marked its first inclusion of undergraduate third grade and above, alongside master’s and doctoral students from all local universities. Over 100 students from six institutions participated, with 22 outstanding finalists selected after intense competition.
Source: Faculty of International Tourism and Management
